art direction, creative direction, design

Daily Burn & Daily Burn 365

Daily Burn 365 is an interactive, high-intensity live workout class airing daily, on demand, year round from any device. The class encourages people to work out, stay accountable and to be part of a fun and friendly community. The visual branding takes on vibrant colors and playful photography and illustrations to create a balance between feel good and work hard.

The Daily Burn identity was created by an outside creative agency. The challenge was to design a flexible Daily Burn 365 brand system able to grow and develop as we created more content and partnered with companies.

The brand also extended to support illustrations, icons, color palette coordination for studio shoots and live takes. I created a library of retouched imagery for social media and led design and direction for all final applications.

Daily Burn 365 kept people engaged and accountable with its daily workout previews, workout summaries and weekly newsletters. I designed this email system focusing on 365's vibrant and friendly community.

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