art direction, creative direction and photography

A Lovely Party

I was asked to bring fun, ease and celebration to life for A Lovely Party. The A Lovely Party product is a party kit with handmade decorations ranging from centerpieces to intricate paper cut-outs. I used ALP’s decorations as an inspiring canvas to create a lighthearted and modern brand identity meant to be an extension of how we share and celebrate our most special days. The identity was applied to website, photography and social campaigns.

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