art direction, creative direction and photography

A Lovely Party

I was asked to bring fun, ease and celebration to life for A Lovely Party. The A Lovely Party product is a party kit with handmade decorations ranging from centerpieces to intricate paper cut-outs. I used ALP’s decorations as an inspiring canvas to create a lighthearted and modern brand identity meant to be an extension of how we share and celebrate our most special days. The identity was applied to website, photography and social campaigns.

One of A Lovely Party's goals is to spread fun, lightheartedness, and joy through their party kits. My creative goal was to showcase all of these emotions through to the logo, photography, colors and collateral.

More projects this way

View next project