art direction, creative direction and promo graphics

Barre Harmony

Barre Harmony is a unique barre and dance fusion program created by Daily Burn. The program and brand identity celebrate the ease and refinement of body movements by giving a minimalistic-like look to the logo mark and muted but luxurious color palette to the graphics. I led the creative direction, created the branding and collateral for this project.

Photography: Ryan Kelly

Variations of the icon were made but they left too much to interpretation. The logotype I created was straightforward and it represented the new program in a simple and elegant way.

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